The question we are asked most often is "Where did you get the name ARTichoke?"
It is a good question...the answer goes back a bit.
We grew up playing on the beaches of Cape Cod, a place where our imaginations could run wild and free. We shared a passion for creativity, style and having fun. It was always a dream of ours to be able to create a business where we could work together.
Life took us in different directions and created space for us each to grow individually. Kate rooted her college studies in business and marketing. Lizzy went to school for floral design and horticulture. It wasn’t long before we realized we were missing some essentials for our happiness…each other.
One night the word ARTichoke sprouted an idea from Lizzy’s herbal field guide … instead of studying that night we chatted on the phone about a future business venture called ARTichoke. Soon enough we had sketchbooks and binders filled with ideas of our future apparel line that would showcase independent artists and promote a vibrant, carefree lifestyle. ARTichoke was going to be the brand name! Our idea had been planted. Now we our watering our seed.